| VeriSign mirroring globally |
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| Monday,March 21,2005 Posted: 10:09 BJT(0209 GMT) |
BEIJING, March. 21 -- The world's largest Internet and communications infrastructure provider VeriSign will increase its involvement in the world's second largest Internet market with more investments in the coming years, said company executives.
"When VeriSign decided to set up a mirroring server of our domain name service servers in China last year, we made up our mind that we should have a stronger presence in this important market," said Qian Kun, chief representative of VeriSign Beijing office.
Speaking on Friday, she said the root domain name mirroring server will start operating next month.
Every request of Internet surfing needs to get domain names analyzed and directed to the website by VeriSign's 14 servers worldwide, but Chinese Internet users have to send their requests first to VeriSign's servers in the United States before being able to visit the website.
The introduction of root domain name servers is believed to facilitate Chinese users and also enhance Internet security.
Last February, the Ministry of Information Industry signed an agreement with the US firm to set up a mirroring server of VeriSign's root domain name server J to solve the problems.
After the announcement, VeriSign opened its first office on the Chinese mainland in Beijing.
Qian said one business focus of VeriSign in China is domain name and directory services.
The company has eight registrars in China, which sell over one million.com and .net domain names to Chinese users.
Qian said both the number of registry agents and domain names are still quite small, compared with VeriSign's over 240 registration locations globally and 38.4 million .com and .net domain names.
The NASDAQ-listed US firm will add at least two more registrars in China to develop more domain name buyers.
It also held the VeriSign Asia Registrar Day in Beijing earlier this month to help its partners learn the market trends and customer needs.
A long-term focus of VeriSign in China will be on the emerging radio frequency ID (RFID) technology.
While domain names on the Internet enable users to find websites they want to surf, RFID is a technology based on wireless technologies with the aim of building an Internet of objects.
In the network, every object has a tag with a domain-name-like address on it, so that manufacturers, logistics firms and retailers trace the goods in the whole supply chain and increase their efficiency.
VeriSign, trying to shift its advantage from the Internet, is designated by the RFID standard organization EPCGlobal to manage the root Object Naming Service (ONS) for the EPCGlobal network.
Qian said that considering China's strength in manufacturing, it can play a leading role in the development and deployment of RFID and VeriSign also wants to participate in the process.
It is estimated that demand from RFID tags will reach 100 million this year and 20 billion in 2008.
The future demand in China will reach 3 billion.
The NASDAQ-listed firm launched a starter service, which allows companies to extend their trials to a network at a small cost.
(Source: China Daily)
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